Irvine, Calif.—Auction.com, LLC, the online real estate marketplace, has named David Thompson, an expert in online sales and marketing, as its chief marketing officer. With more than 25 years of technology marketing experience at both consumer and business-to-business companies, Thompson joins Auction.com’s Belmont, Calif. office to lead branding, lead generation, product marketing, and corporate communications.
“David brings a wealth of experience building global brands, leading diverse marketing teams and launching revolutionary products and services,” said Auction.com president Jake Seid. “We’re looking forward to benefitting from David’s expertise in technology marketing, and track record of success with companies ranging from start-ups to large enterprises.”
Thompson was formerly the CMO of Webex, where he named and launched the company, positioned it as a global business brand, guided it through its IPO and helped grow the business to 2500 employees and several hundred million dollars in recurring revenue. He was also CEO and co-founder of Genius.com/LeadRocket (acquired by CallidusCloud), an early leader in the digital marketing automation space, where he grew the company to more than 3,000 customers and earned a place on the Inc. 500 list of fastest growing tech startups.
Prior to joining Auction.com, Thompson served as senior vice president of marketing at Ustream, a leading platform for live video streaming. Additionally, Thompson has led marketing, product, and business development efforts at a diverse set of technology companies including Microsoft and Quarterdeck.
“I’m excited about having the opportunity to help build Auction.com into the dominant brand for buying and selling both commercial and residential real estate online,” said Thompson. “With some 35,000 transactions last year and over $7 billion in gross sales, the company is in a unique position to leverage the power of the internet to make real estate transactions a more enjoyable, rewarding and transparent experience.”
Auction.com was recently recognized by HousingWire Magazine as a leading tech innovator in the U.S. housing economy.
The HW TECH100 considered more than 400 firms for its list of housing’s 100 most innovative technology companies. The list, which is the first to look at the entire housing economy, also includes Accenture, CoreLogic, Xerox and Zillow. The publication estimates that 600 technology firms serve residential real estate, residential mortgage lending, servicing and investments.
Paul Jackson, publisher and CEO of HousingWire, pointed out that the housing economy represents about one-third of the U.S. economy and it’s important that firms like Auction.com are recognized for their contributions.
“The revolution in mortgage and real estate technology is just getting started. What we’ve already seen happen in many other industries, from retail to news media, we’re now seeing take place on a grand scale in the U.S. housing economy. The HW TECH100™ recognizes those firms that are innovating the future of an industry that underpins much of the U.S. economic engine,” Jackson said