MHN’s April 2021 Must-Reads
- May 06, 2021
President Joe Biden’s $2.3 trillion infrastructure plan includes a series of measures meant to address affordable housing and public housing issues for low- and middle-income renters and buyers. We’ve discussed them in great detail with industry experts to find out exactly how multifamily stands to benefit from the federal infrastructure plan. In the first part of April, we also paid close attention to the April rent collections, which stood at around 80 percent, according to the National Multifamily Housing Council figures.
As renters seek out affordable alternatives, MHN sat down with Alta Housing’s Randy Tsuda to talk about the Bay Area’s affordability crisis. In early April, New York Governor Andrew Cuomo announced $3.7 million in grant awards for Mobile and Manufactured Home Replacement. The program helps low- and middle-income homeowners replace damaged manufactured homes located on their own land.
Meanwhile, investors and developers are increasingly focusing on the single-family rental and build-for-rent market, including Atlas Real Estate and DivcoWest’s $1 billion joint venture. At the same time, Crescent Communities has launched a single-family build-for-rent brand in four initial markets across the U.S. Leading players in the sector point out that while demand is rising in part due to the pandemic, the trend was there before COVID-19. On that note, Toorak Capital Partners’ John Beacham talked about the underserved and rapidly growing single-family investment market and the opportunities it offers.
With online marketing becoming a leading force in reaching out to potential leads, we continued to share marketing-focused tips and tricks and best practices. Email marketing can be a great way of getting in front of potential renters or staying in touch with current renters, so crafting the best subject lines that work in apartment marketing is an important step in the right direction. We also focused on how to take advantage of Instagram Guides for multifamily marketing, as well as how website accessibility can ensure a barrier-free experience for online users.
Here are MHN’s must-reads for last month: