By Alex Girda, Associate Editor, and Paul Rosta, Senior Editor
Las Vegas’ recovering housing market has received extensive coverage, and efforts to revitalize downtown have earned plenty of attention. Now, a local advertising agency is taking unconventional steps to draw attention to the downtown office market, reward local entrepreneurship and backfill some of its own space, all at the same time.
This month, The Glenn Group L.L.C. is holding a contest to find a company to sublet 1,000 square feet of space for a year at Holsum Lofts, the converted former bakery at 231 and 241 West Charleston Blvd., where it occupies 12,890 square feet. The unusual price: $1 per month.
Even more unorthodox is how the Glenn Group will find its new neighbor. Interested parties have until the end of August to submit 15-second Instagram videos making the case for their selection. Entries will be judged by a panel representing downtown technology companies and other local stakeholders.
“Instead of using the extra office space we have for a one-legged hopscotch-basketball court, or renting it out for big dollars, we decided to do what we can to help downtown Las Vegas, and the Nevada tech industry, grow some big ideas,” said B.C. LeDoux, the agency’s president and executive creative director, said in a statement. “We feel that it’s our duty as a Nevada business that’s dedicated to the growth of enterprise and imagination throughout our state.”
The Glenn Group already shares the space with Abe Froman Productions and Greg Anderson Photography. The firm launched the contest to coincide with Las Vegas Startup Weekend, as well as the inaugural year of SXSW V2V. An open house was scheduled for Friday afternoon.