L’Oreal USA, a wholly owned subsidiary of L’Oreal SA, the world’s leading beauty company, will expand its 560,000-square-foot facility in Florence, Ky. The $42 million expansion project will include renovations to the existing plant, new construction and the purchase of new equipment.
Kentucky Gov. Steve Beshear joined L’Oreal and local officials at the groundbreaking ceremony held on Nov. 15. He praised the French-based cosmetics and haircare manufacturer, saying, “We’re proud to have L’Oréal in Northern Kentucky and excited to see more than 200 new jobs and a $42 million investment on the way. The Commonwealth’s partnership with L’Oréal demonstrates the quality of the workforce in Northern Kentucky, as well as the advantages that come with such an ideal location for business.”
L’Oreal purchased the plant located at 7080 New Buffington Road in 1993 as part of its acquisition of Redken Laboratories. Over the years, the company has invested more than $160 million into it. The plant employs more than two hundred full-time workers and produces 165 million units of L’Oreal products each year.
The 110,000-square-foot plant expansion will create another 211 jobs over the next three years. “L’Oreal’s business is growing globally, and the expansion will enable us to meet increased consumer demand for the popular haircare brands we are producing in Kentucky,” said Eric Wolff, plant manager. “The Florence plant is a center of manufacturing excellence for the L’Oreal Group, and the decision to expand U.S. production here will result in significant economic benefit for Kentuckians.”
The Kentucky Economic Development Finance Authority (KEDFA) preliminally approved L’Oreal for tax incentives up to $5 million for the expansion through the Kentucky Business Investment program. These incentives are tied to the company meeting job and investment targets. KEDFA also approved the company for tax benefits as high as $800,000 through the Kentucky Enterprise Initiative Act.
Process Plus, an architecture and engineering firm, will design the project, while the Miller Valentine Group will serve as construction manager. Once finished, the project will apply for U.S. Green Building Council LEED certification.
Photo credits: Google Maps.