30 Lines Releases Top Line Sites Plugin for WordPress
- Nov 20, 2014
Columbus, Ohio—While the apartment industry agrees that websites are mission-critical in the leasing process, website design options haven’t kept up with website best practices. Until now, apartment marketers had two options: use a template (and its limited flexibility) from the property management software providers … or hire an agency to build a site from scratch (often cost-prohibitive). That changes today, with the launch of a third option: Top Line Sites, a free tool that lists properties, pricing, availability, and floor plan feeds on any WordPress site.
Top Line Sites, a WordPress plugin, was developed by the apartment-marketing agency 30 Lines, based in Columbus, Ohio. Inspired by ecommerce, mobile marketing and user-interface design best practices, sites with this plugin experience more qualified leads, higher conversation rates, and easier access to information.
Now, apartment websites can include basic functionality, plus the flexible features of the WordPress platform. Top Line Sites improve floor plan display for one property or multiple properties, pull pricing and availability data from one or more feed sources, and deliver prospects to the leasing team’s preferred lead management tool. Thanks to the WordPress integration, it’s easy to change the look of a website, connect it to email marketing and social media channels, add a blog, and build conversion-friendly landing pages for PPC and Craigslist ads. Top Line Sites combines beautiful website design with marketing best practices, while also seamlessly interfacing with leading apartment management software, including Property Solutions, RealPage, RentCafe and VaultWare.
Using Top Line Sites technology, 30 Lines designed and developed BainbridgeApartments.com, a portfolio website for Bainbridge Companies that won the 2014 National Association of Home Builders Pillars of the Industry Award for Best Corporate Website.
Top Line Sites has been successfully beta tested with nearly 200 properties. The plugin is available for download at 30Lines.com/TopLine.