‘On the Ground’ with Eric Brown: Email Marketing Can Help Fill Vacancy

As we head into the New Year, what are you doing differently with your apartment marketing? There is so much low-hanging fruit for most apartment operators that even a few small changes can have a huge impact on occupancy.

An easy place to start is email capture. It has been reported that, on average, property management companies have only 15 percent of their residents’ email addresses, which is really a bad statistic. Continue reading this blog.

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