New RentSocial Site for Apartment Hunters

Chicago—Yield Technologies, a developer of apartment marketing software and creator of, announced the launch of RentSocial. RentSocial is an apartment search service that simplifies and socializes the process of finding an apartment.

Some features of RentSocial include:

Search and Compare: This feature allows potential residents to compare up to 10 properties at once–viewing floor plans, pictures and amenities. RentSocial allows users to create free, personalized profiles that make it easy to share and discuss options with roommates, gather feedback from friends or receive an ‘OK’ from parents. This function then goes to the next level of social sharing by allowing users to create status updates and follow the community’s activity feed for individual property pages.

Transparent Ratings and Reviews: RentSocial offers a rating and review experience for apartment seekers. Implemented through the profile feature, a RentSocial user can declare that they are a current resident of a community and—once a property manager confirms that status—the resident can post a review of the property for everyone to see. Any review marked “RentSocial Verified Resident” means that the person who wrote the review has been verified as a resident of the community. In addition, a person is able to rate the property attributes on a 5-star scale, giving potential residents an authentic depiction of how current residents view the property.

Online Rent Payment: RentSocial has forged a partnership with to create a seamless rent payment system for both the resident and property manager. is America’s leading electronic payment processor for the multifamily home industry representing more than 3 million apartment units. By offering this service to residents and property managers, RentSocial becomes a one-stop-site—from the apartment search through the lease and beyond.

Additional functionalities of RentSocial include:

  • Ability to invite friends to join RentSocial via social media platforms
  • Browse the “Community Q&A and Blogs” that provide unique lifestyle detail about the property, neighborhood and local cultural vibe
  • Private messaging with friends and neighbors
  • Customizable profile privacy setting
  • Submit maintenance requests online once you are a resident of a property
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