Here’s a hard truth; residents could care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I should know – I used to be one of them. As a resident, I thought management teams had the easiest jobs in the world. Planning parties, answering the phone, maybe showing an apartment here and there, how hard could that be? You can only imagine how quickly and dramatically that theory was eviscerated the day I began working onsite.
Management teams are a special breed. At its core, teams do their very best to make sure residents are happy where they live. Aside from putting in long hours, dealing with a multitude of different resident personalities and watching the bottom line to ensure owners are profiting from their investments, teams also have to contend with not-so-nice things being said about their performance in online forums.