Marketing - West

Preparing for the Next Generation: A Look at Gen Z
Generation Z is about to flood the apartment market, so it’s important to be aware of its general attributes and preferences, explained Kate Good on a panel at NAA's Apartmentalize in Denver.
Marketing
In Case You Missed It: MHN’s Top 5 Posts in November
Miss any of our articles? Catch up with five of our most popular posts for the month.
Market Rate
LMC Begins Leasing at Luxury Property in Seattle
Phase one of Valdok offers 178 units and provides access to amenities including coworking spaces, a 24-hour fitness center and a pet park.
Luxury

Cities

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    LMC Launches Leasing at CA Community

    Located in the Southern California seaside town of Carlsbad, the 278-unit Marisol features smart home technology and offers a range of amenities.

    10 October 2018 15:11

  • IPA to Market $21M CA Community

    The firm will handle the sale of Villa Capri in Escondido, which includes 98 units and is currently 98 percent occupied.

    05 September 2018 18:36

  • 2018 NAA Conference Coverage

    Speakers at the 2018 National Apartment Association's Apartmentalize tackled hot topics including affordable housing, marketing, the apartment demand, credit scores, cybersecurity and more.

    26 June 2018 13:18

  • Sunrise Management Strengthens Small Property Division

    Peyton Hoban will serve as director of the company’s small property department and Eric Paulin will be regional manager of the same branch.

    25 May 2018 05:41

  • Henley, Tower 16 Launch Vegas Brand

    The partnership will acquire multiple multifamily assets in the coming months, targeting value-add opportunities and applying renovations under the Altura brand. The first property is slated to open this summer under the new name.

    11 April 2018 17:02

  • Columbia City Condos to Break Ground This Summer

    BDR Urban LLC is planning to complete the 96-unit Sonata Condominiums project in southern Seattle by the end of 2019.

    26 March 2018 16:09

  • Greysteel Markets CA Affordable Community

    The company will market a 60-unit community in Mendota, Calif. The property has 100 percent of the units covered by a Section 8 Housing Assistance Payment contract that expires in 2025.

    15 December 2017 15:28

  • Mill Creek Starts Preleasing at The Griffith

    The 220-unit apartment community in Glendale is within 20 minutes of downtown Los Angeles. The area hosts employers such as Disney’s Grand Central Creative Campus and DreamWorks Animation.

    08 December 2017 15:23

  • Top 4 Multifamily Marketing Trends

    At NMHC’s OPTECH Conference & Exposition in Las Vegas, executives discussed the current trends in the industry and what property managers should be utilizing to obtain and retain residents.

    27 October 2017 13:57

  • 4 Things Today’s Renter Expects

    At NMHC's OPTECH Conference & Exposition in Las Vegas, Kingsley Associates debuted the results of the 2017 Resident Survey Report. From rent payment methods to online reviews, the report covers what features and amenities today's renters are expecting, as well as the latest issues hitting the apartment industry.

    26 October 2017 14:46

  • HTG Debuts Luxury AZ Community

    Aviva, located in the Phoenix suburb of Mesa, Ariz., will feature 325 one-, two- and three-bedroom units. The $63 million project will welcome its first residents in January 2018, and Mark-Taylor will handle leasing.

    19 October 2017 15:58

  • Highly Anticipated San Fran Condos Catch the Eye

    The 67-unit community at 1450 Franklin St. was designed by BDE Architects and Sternberg Benjamin Architects.

    11 May 2017 14:29

  • The Mark Co. to Make Its Mark on LA Residences

    The 504 Oceanwide Plaza luxury condos are part of a $1 billion project slated for completion in 2019. Marketing and sales for the development will be handled by The Mark Co., a subsidiary of Pacific Union International.

    04 April 2017 09:02

  • Virtual Reality: The Next Step in Property Purchases

    Pieter Aarts, CEO of roOomy, walks us through how real estate firms leverage new technologies and what to expect in terms of innovation in the following years.

    17 November 2016 08:48

  • Pinnacle Hires New Regional Marketing Director in Seattle

    Trevor Park specializes in social media, consumer behavior and omni-channel campaigns in multifamily marketing.

    19 October 2016 17:35