Marketing - National
Marketing to Multiple Generations
Today's renter pool comprises a wide range of ages that can pose challenges to developers, owners and operators. Eric Clark of Bainbridge Cos. shares four tips on how communities can appeal to anyone.
Rebranding Your Property for Success
There’s much more to the process than changing a community’s name. In a time of intensifying competition, effective strategies can revitalize a property, boost revenue and improve resident retention. Here are some tips for effective revitalization.