Marketing - National

Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
Marketing
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You'll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter's creation of Avanath Capital Management. In addition, Housing Trust Group's Matthew Rieger offers a Q&A on development of affordable housing.
Marketing
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Marketing

News

AIM Report: Studies: Websites, Emails More Effective with Relevant, Authentic Content

Videos

NAREE Special Report: The New Renter