Marketing - National
The Science of Multifamily Marketing
Finding the right strategy calls for a nuanced understanding of consumers' online wants, needs and behavior, and figuring out the best balance for your brand.
Multifamily Marketing’s New Skill Set: Psychology Plus Data Science
Digital technologies are revolutionizing multifamily marketing and leasing, as well as the skills needed by professionals. But effective marketing still hinges on understanding customers and their decision-making process.