Lincoln Property Company Southern CA Region Implements Apartment CRM

Los Angeles—Lincoln Property Company Southern California Region implemented CRM (Customer Relationship Management) software during the last quarter of 2011. The application, developed by, works to track, manage, schedule, analyze and share leasing information via the Internet.

One advantage for property management today is the wealth of apartment information easily available; and as such, it now generates quadruple the lead traffic compared to what kind of leasing traffic was available before the Internet. provides for information such as instant cost per lead, cost per lease, personnel performance, advanced demographic data and advertising source performance and feasibility accounting. currently includes a remote dashboard application, This program provides instant access to CRM, other property management software and services, interactive presentations and forms via iPad/tablet, laptop and desktop computers at the same time. Property managers can also create and archive inspection notes, resident service requests, email, and other company reports and communications at their discretion.

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