Robyn Friedman


Reckoning ROI for Green Multifamily Development

Sustainability is becoming the norm, but determining returns is more complicated.

EV Charging Basics for Multifamily Owners

Three key considerations when planning to add or increase the number of stations at a community.

Brand Style Guides for Multifamily Properties

Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community.

6 Tips for Hiring Multifamily Marketing Professionals

Hear from today's professionals on how to stand out from the competition.

4 Ways to Boost Resident-Generated Content

These strategies market communities effectively through the eyes of residents and staff.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

Why Paying Attention to Resident Mental Health Is Critical to Your Business

In honor of Mental Health Awareness Month, multifamily experts share tips to ensure happiness and wellness at their communities.

4 Tips to Manage Bidding Wars by Prospective Renters

Utilize these strategies next time a unit ends up with multiple offers.

Reputation Management Strategies for Apartment Marketers

When was the last time you purchased a product or used a service provider without checking online reviews?

Best Practices for Marketing Your Single-Family Rentals

How to appeal to this fast-growing group of residents.