Leah Etling is the founding editor of the Balance Sheet and a ten-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley.
When MHN first spoke with Elliot Vermes, founder and CEO of redIQ, back in 2015, the data intelligence start-up had a different name (ResiModel). Two years later, Vermes says his company has taken some valuable lessons from its work with clients—and made a pivot to focus more heavily on data standardization to meet the needs of more users.
Industry insiders have gathered in Southern California at the Apartment Internet Marketing Conference to dig into the trendiest best practices for multifamily marketing, including a look at smart technology and garages in communities.