Diana Mosher

Diana Mosher is a contributing writer with Commercial Property Executive and Multi-Housing News. She writes about a range of real estate and design topics including development, architecture/design, marketing/business development and property management/operations/tech. Diana joined MHN as editor in chief in 2005. She has been a contributing editor to the CPE-MHN team since 2016. You can also reach her on Twitter (dianamosher) and Instagram (dianaw_mosher).

What’s Hot and What’s Not in Apartment Interiors

Three design professionals share tips for 2022 and beyond.

Website Strategies for Keeping Renters Engaged

How the virtual front door keeps prospects’ attention and converts leads to leases.

Insights on Marketing Smart Apartments

Leasing teams blaze brighter trails when smart technology is part of the amenities package.

MarTech Strategies That Get Results

How the omnichannel experience prioritizes customer engagement at every stage of the journey.

Multifamily’s New Gender-Neutral Language

A progressive vocabulary makes everyone feel welcome. Here’s how apartment operators can signal an inclusive culture.

Multifamily Marketing’s (Not-So-New) Tech Essential

QR codes finally proved their worth during the pandemic. Here’s why apartment marketers are embracing this underrated technology.

Why Hotels Are the Next Senior Housing Platform: Q&A

Mel Gamzon, principal of Senior Housing Global Advisors, on synergies between senior housing and hospitality investors.

Search Marketing Glossary for Apartment Managers

Ten essential terms your multifamily marketing team needs to know for SEO success.

Leveraging the Art and Science of Digital Marketing

Apartment marketers continually balance evergreen digital methods with new techniques—and strategy and measurement are keys to success.

Spring Community Events That Attract Residents

As multifamily operators head into summer, virtual events will be supplemented with outdoor activities.