Atlanta–Apartment Guide recently announced that its new “Search with Friends” website functionality is now available for users. This industry first helps consumers engaged in the apartment search process as well as apartment communities looking to better leverage social media tools.
Consumers looking for apartments on ApartmentGuide.com will have the opportunity to invite their Facebook friends to join them in their apartment search. Once the invitation is sent, Facebook users have the ability to add friends and form a search group, look for and save favorite apartments for rent, and add apartments to their My Favorites section on ApartmentGuide.com. Once a user saves the apartment to the My Favorites section, others in the apartment search group will see it in their Facebook activity feeds and will also be able to comment on the property. The “Search with Friends” functionality also provides roommates an easy, quick method to search for apartments together.
In order to further reach this demographic, Apartment Guide has also entered into a custom brand integration with Apartment Therapy Media. The relationship includes sole sponsorship by Apartment Guide of Apartment Therapy’s “Before & After” content.