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Dec. 28, 2012

Let the Model Unit Tell Your Green Story

Are you really conveying your apartment company’s commitment to green in a clear and meaningful way?

Consider outfitting a model unit with environmentally friendly furniture and finishes, and provide an attractive marketing take-away that describes the green story behind each of the selections. You not only position your team as the eco-experts in the area, you also tap into a fantastic opportunity to partner with national suppliers and/or local businesses devoted to sustainable living, since those who pass through the model will be tempted to recreate the vignette in their own apartments.

Read my blog here.

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