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Aug. 29, 2014

ForRent.com Rolls Out Geo-Targeted Videos

Norfolk, Virginia—For Rent Media Solutions, a multifamily resource providing marketing solutions for property management companies nationwide, has launched a new web experience on the homepage of ForRent.com®. The ForRent.com homepage video experience (FRVideo), geo-targeted and unique to each local area, provides a richer, more engaging and memorable experience for apartment shoppers. Depending on where the renter is searching for an apartment, the static city photo formerly on the ForRent.com homepage has been replaced with a geo-targeted FRVideo showcasing significant community features and apartment lifestyles.

Over 4.4 million people visited ForRent.com in July. Those who come to the homepage will now experience their very own customized local visual tour. Other high-profile companies that offer this compelling virtual tour are PayPal, Spotify, and AirBnB. When a potential renter lands on the ForRent.com homepage, the geo-targeted FRVideo will span the entire width of their browser, enticing them to not only spend more time on the website, but also leave with a positive user experience.

Additionally, renters are able to view certain amenities and features right off the bat upon arrival to ForRent.com. This can help renters determine what is important to them when it comes to amenities and features.

“For Rent Media Solutions is committed to providing consumers with the most engaging apartment shopping experience possible; our apartment shoppers will have a richer experience on ForRent.com. This translates to increased exposure for customers, ultimately driving more leads and achieving more success for them,” said Terry Slattery, president of For Rent Media Solutions and Homes.com®. “As the first media company in the multifamily industry to launch such an innovative apartment search experience, FRMS is excited to see how the allure of the homepage FRVideos will help renters better enjoy their apartment shopping journey.”

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