Multifamily Property Managers Improve Lead Management and Leasing with Yardi PopCard
Santa Barbara, Calif.—Yardi announced today that multifamily property management clients using Yardi PopCard™ are reporting improved results in capturing leads and converting them into leases.
Yardi PopCard gives total visibility into leasing offices by tracking and managing every lead efficiently, from initial contact to lease, and sending real-time information straight to a desktop or tablet. Automated workflows channel daily leasing and customer relationship management activities to Yardi PopCard, which is fully integrated as part of the Yardi Voyager™ property management and accounting system. Analytic reporting provides timely, actionable information on agent performance, property positioning and the effectiveness of marketing campaigns.
“We definitely see a significant return on investment with PopCard,” said Tammy Yeargan, director of marketing for Fogelman Management Group. “PopCard helps us track our costs per lead and per lease. By measuring the sources that work best for us, we can quickly scale back on marketing that’s not working for us and adopt more cost-effective approaches. It also gives insight into where we need to improve our training, and our associates are learning a lot. We love Yardi PopCard. It’s been a great tool for our company.”
“Information on where we’re spending our advertising dollars most effectively is returning value for our money. PopCard helps keep our people focused on what they should be spending their time on,” said Micah Brown, director of operations for Bridge Property Management.
Yardi PopCard’s contribution to a fully integrated marketing, leasing and resident service solution was enhanced through recently completed integration with other products in the Yardi Multifamily Suite™. These include Yardi Call Center™, which ensures that properties never miss a call by connecting prospects with trained real estate service respondents who enter guest cards and applicants directly into Yardi Voyager; Yardi Leasing Pad™, which delivers the entire leasing workflow via tablet; and RENTCafé™, an end-to-end solution equipped with Internet listing service, property marketing, online leasing, resident portals, resident referral programs using social media, and mobility.