Facebook Function Allows Users of Apartment Search Site to Share Property Information with Friends
By Anurdha Kher, Online News EditorSan Francisco–MyNewPlace, an apartment and home rentals site, has added a Facebook Connect functionality to its Web site, allowing its users to get feedback on prospective apartments, condos and home rentals by posting property information to their Facebook page. MyNewPlace is probably the first real estate and apartments Web site to implement Facebook Connect, allowing consumers to tap into their social graphs as they decide where to live.“Most people want the opinion of friends, family and roommates before choosing a new place to live,” says Mark Moran, vice president of marketing and business development for MyNewPlace. “Facebook’s more than 150 million users can now quickly and easily log into MyNewPlace using their Facebook account, post properties they are interested in to their page and get feedback and advice from the people that are most important to them.”Over three million people use MyNewPlace monthly. The Web site’s internal research indicates that over one third of its visitors already have a Facebook account, while many others may choose to sign up for a new Facebook account to utilize this functionality.