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Sep. 11, 2013

‘What Renters Want’ with Jessica Fiur: Is Your Apartment Marketing Just White Noise?

jfiur_infocusBy Jessica Fiur, Senior Editor

Outside the MHN office, a lone man protests every morning. About what, it’s hard to say. Because the MHN office is 21 stories up, the protester’s chants just sound like shouting—which we all can easily tune out.

When it comes to your marketing at your community, are you like the protestor? For example, in your ads, have you been bombarding people the same thing for years—tree-lined streets, maybe, or your pool or something? Or are you only marketing the community one way—Craig’s List ads, for example?

After awhile, the same type of marketing could be ignored or accidentally overlooked by your prospective renters.

Read the blog here.

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