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Nov. 9, 2012

‘What Renters Want’ with Jessica Fiur: Boomer, Gen X, Millennial–Same Difference When it Comes to Renting

By Jessica Fiur, News Editor

Everywhere you turn nowadays, there are articles on Millennials. Of course, in the apartment industry, this is no exception, especially in terms of what amenities Gen Y is looking for.

But are Millennials so different from other generations? In all the articles about designing for Gen Y, it’s always mentioned that they are more tech savvy. That they have a group mentality. That they care more about sustainability. But so do the other generations.

Read the rest of the blog here.

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