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Sep. 13, 2013

‘What Renters Want’ with Jessica Fiur: Apartments and Superstitions

jfiur_infocusBy Jessica Fiur, Senior Editor

It’s Friday the 13th. Are you superstitious about this date?

Many people are superstitious, and this is especially true about those of us in the apartment industry. For example, many high-rises don’t include a 13th floor. According to a blog post on MSN, fewer than 5 percent of high rises in New York are built with a 13th floor. And that’s just in New York! Plus, if there’s construction going on in the building, we all know not to walk under the ladders. Neighbors apparently shouldn’t give knives as housewarming presents, because then that neighbor will become an enemy. But you can give a new resident a loaf of bread, salt and a new broom as a welcome gift (so they won’t go hungry, to season their lives and to sweep away sorrows, respectively).

Do you believe in these superstitions? What are some superstitions you have when constructing an apartment or showing a unit to a perspective resident?

Read the whole blog here.

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