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Dec. 17, 2012

Are Your Residents Ready for a Color Infusion?

Diana Mosher, Editorial Director

Many apartment properties are still playing it safe with plain vanilla design in order to attract the greatest number of residents. But others are recognizing that bolder design decisions allow the marketing team to target specific demographics, which can lead to greater long-term success. Do you think occupancy can be boosted by taking a design stance rather than trying to please all the residents all the time?

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