New Holiday Inn Express Opens in Bensalem; Philadelphia Area Hospitality Industry Going Strong
By Veronica Grecu, Associate Editor
InterContinental Hotels Group (IHG), a global organization that operates nine major hotel brands, has recently opened a new hotel under the Holiday Inn Express flag in Bensalem, one of Philadelphia’s suburbs. Following extensive renovations, the property located at 1329 Bristol Pike directly off Interstate 95 and just 16 miles from Philadelphia’s historic district was rebranded from a three-story Hampton Inn facility into a top choice destination for business and leisure travelers.
The renovated property is in line with the $1 billion Holiday Inn global relaunch program, the largest project of this kind in the history of hospitality industry that focuses on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
Owned by 1329 Bristol Pike Associates and operated by Growth Properties under a license agreement with IHG, the new Holiday Inn Express Philadelphia NE – Bensalem features 141 fully equipped guest rooms and a wide range of amenities such as an outdoor pool, a 24-hour fitness center, a 24-hour business center and a meeting room.
“Holiday Inn Express is a fresh brand that we believe fits well with the needs of visitors to the Philadelphia area,” said IHG General Manager Joanne Johnston in an official statement.
The new Holiday Inn Express opening points to at least four new hotels that are under development or in the early stages of design or approval in the city. According to the Philadelphia Inquirer, the newest hospitality project is a proposed 150-room Hotel Indigo planned by IHG for the Bailey Building at 1218 Chestnut Street and scheduled for opening in the first half of 2014. Two more hotels are expected to open toward the end of the year: a 246-unit Home2Suites at 12th and Arch Streets and a 172-room Courtyard by Marriott at the Navy Yard, while the city’s largest proposed hospitality project, a W/Element Hotel at 1441 Chestnut Street, will feature 700 guest rooms.
When completed, all four hotels would add nearly 1300 rooms to Philadelphia’s inventory of 11,600 rooms. Also, with the new hotel tax of 15.5 percent that will come into effect on July 1, the city is expected to gain 3 percent or 50 cents per room night in additional revenue.
Holiday Inn Express Bensalem photo via www.hiexpress.com
Chart courtesy of Marcus & Millichap Research Services