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Sep. 3, 2013

Techno Bonanza in Mid-City Apartments

By Eliza Theiss, Associate Editor

A curiously named new project is about to hit the New Orleans apartment market. Dubbed Mid City iLofts, the luxury apartment project recently started leasing. True to its name, marketing has included an ad for Mid City iLofts on New Orleans Craigslist, and MetroWide Apartments, a New Orleans-based management company owned by local developer Joshua Bruno, posted a rather mysterious message on its Facebook wall announcing “brand new homes in the New Orleans Area!”  Bruno himself posted on the management company’s wall a slew of links to the websites of several apartment communities, among them Mid City iLofts, located at 635 N. Scott St.

According to Mid City iLofts’ website, the project will feature 25 one-bedroom lofts and one two-bedroom loft. The newly renovated apartment community will feature amenities such as basketball, handball, tetherball and bocce courts; an outdoor kitchen with bar and barbecue grills, picnic tables, outdoor sofas and chairs, and water misting fans around common areas; water features and lush landscaping; 24-hour CCTV cameras; and gated off-street parking with remote access. The pet-friendly community will also boast an animal shower/bath. Units will be decked out with built-in washer/dryers, Vola fixtures, GE stainless steel appliances, wood flooring, and as the property’s name suggests, an entire palette of all things high tech: high-speed Wi-Fi, built-in Dolby 8.1 surround speakers, with built-in iPod docks, Apple TVs , iPod/iPhone docks and even cloud storage for movies, music and software. To further woo the young, tech-savvy crowd expected to flock to Mid-City, attracted by the BioTech corridor, future tenants signing a 12-month lease who pay the first month’s rent, as well as the full deposit, are rewarded with an Android tablet. Monthly rents are advertised to range between $1,150 and $1,500 a month, a price that includes water, gas and Wi-Fi. The property has an 89 out of 100 score on walkscore.com, earning it “very walkable” and “very bikeable” labels from the specialty website.

According to a report by The Times Picayune, back in 2010 the City Planning Commission approved plans by developer Bill Hindman to convert an existing 26-unit apartment building into a 25-unit condominium project, with units priced for sale for an average $103,000.

Image credit: Mid City iLofts

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