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Apr. 25, 2013

Linq Unveils LED Frontage as High-Rolling Project Nears Home Stretch

By Alex Girda, Associate Editor

One of the most promising projects on the Las Vegas Strip is Caesars Entertainment’s $550 million Linq development. The new district will aim to make its mark on the city’s skyline with a retail and dining-based project anchored by the High Roller, an observation wheel that will reach a record-breaking 550 feet tall.

Most recently, developer Caruso Affiliated unveiled Linq’s logo as part of a 51-second online video.
That video is now unavailable, but VegasINC reports that it depicts a LED display packed with advertisements, if also somewhat smaller than that of the Strip’s largest marquee, Aria.

The Linq development could become the next big thing among the Strip’s constantly evolving attractions. The High Roller will become the world’s tallest observation wheel. The 550-foot tall structure will have a diameter of around 520 feet, and will transport visitors in 28 glass-enclosed cabins, each able to carry about 40 people. A full revolution of the wheel will take approximately 30 minutes, bringing its capacity to about 2,240 passengers per hour.

Linq will create around 3,000 construction jobs and 1,500 full-time positions after it opens during the fourth quarter.

Rendering: Caesars Entertainment

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