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Jun. 28, 2013

Microsoft to Create its First Retail Store in St. Johns Town Center in Jacksonville

By Georgiana Mihaila, Associate Editor

Rumors that Microsoft will build its first Jacksonville-area retail store have just been confirmed.

The software giant recently hired JTM Construction—a subsidiary of the Fisher Companies, a privately held construction services company primarily active in the western United States—to build a store at St. Johns Town Center.

St. Johns Town Center is an outdoor lifestyle mall that houses approximately 150 stores, among which Dillard’s, Apple, Pottery Barn and Ann Taylor, as well as shops in the palm-lined streets of the Luxury Collection such as Louis Vuitton, Tiffany & Co. and Mayors. Conveniently located in Jacksonville’s Southside neighborhood, St. Johns Town Center is easily accessible to I-95, I-295 and J. Turner Butler Boulevard and between Downtown and the beaches serving Jacksonville, St. Augustine, Amelia Island and South Georgia.

At the beginning of May, the Florida Times-Union first reported that Microsoft had filed an application with the city to build a store at that location, calling for a $400,000 investment in renovating the space previously occupied by Puma.

The 4,975-square-foot space—located right next to Urban Outfitters—has been standing vacant for several months; the store’s location at 4791 River City Drive will be placing it merely two blocks from the Apple store.

Retail stores are a rather new concept for the Seattle-based software giant that opened its first store in 2009. The state of Florida is currently home to four other Microsoft stores, with the Orlando one— opened in August 2013—being the first, followed by three more in Miami and Tampa.

Image via Simon Malls

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