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Mar. 18, 2013

West Ave to Debut Two New Luxury Tenants

By Georgiana Mihaila, Associate Editor

Two new luxury concepts are set to debut this spring at the chic West Ave mixed-use development, set at the crossroads of Upper Kirby and River Oaks. The two new tenants—Del Frisco’s Grille and Jonathan Adler—will join an already impressive list of high-profile retailers and restaurants.

The pedestrian-friendly West Ave boasts 190,000 square feet of high-end retail space on its first two floors, with more than 30 individual storefronts. West Ave has drawn some of Houston’s most talented brands along with highly regarded regional and national brands to create the ultimate one stop shop for fashion, dining, mingling and pampering.

We are excited to announce the addition of two new luxury brands that will join our retail lineup,” said Michelle Yeglic, director of marketing for developer Gables Urban. “We are committed to providing our guests with a unique and indulgent experience that includes the latest fashions, cuisine and urban nightlife that the city has to offer.”

The Jonathan Adler store, scheduled for an April opening, will showcase Jonathan Adler’s complete range of home décor, furniture, rugs, tabletop collections, bedding, gifts, candles and more, all within 3,500 square feet of space. The new Houston store will debut a brand-new merchandising concept that will be introduced across various Jonathan Adler stores. A “gift bar” will be created to inspire clients with the perfect gifts and clearly defined room vignettes will help clients envision how pieces will work in their own homes.

The 7,100-square-foot Del Frisco’s Grille opened on March 16. Targeted to a slightly younger, less business-based demographic than the brand’s legendary steakhouse—Del Frisco’s Double Eagle Steak House—it takes a modern approach to designing the spacious interior, with oversize lamps, large leather banquettes and lightning-rod ceiling fixtures throughout. The restaurant also features two outdoor patios and an indoor bar, complete with flat screen TVs.

The two brands join a tenant roster that includes such retailers and restaurants as Eddie V’s, Katsuya, Pondicheri, Cru Wine Bar, Ligne Roset and Ivory Bridal. They also join anchoring retailer TOOTSIES, , which opened in January 2011 in 34,000 square feet of premium ground-floor space.

Image: West Ave via Gables Urban
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