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Jun. 7, 2013

Former Marriott Converts into Crowne Plaza

By Eliza Theiss, Associate Editor

InterContinental Hotels Group has announced the opening of Crowne Plaza Charlotte Executive Park—the brand’s newest location. The suburban hotel is set to undergo a multi-million dollar repositioning renovation targeting both guest rooms and common areas.

The conversion of the hotel from a Marriott property to the Crowne Plaza brand, as well as the planned upgrades, are funded by MAM-Charlotte Hotel LLC, the asset’s owner. Property management will be handled by Atlanta-based McGlashan Hospitality. The hotel is franchised by an affiliate of IHG.

Located at 5700 Westpark Dr. just off Interstate 77, the 297-key hotel is in close proximity to Charlotte Douglas International Airport, as well as numerous corporate offices. Paired with its extensive meeting facilities—15,000 square feet including a ballroom and 18 meeting rooms, Crowne Plaza Charlotte Executive Park will extensively target business travelers, as expressed by Gina LaBarre, vice president of Americas Brand Management and Upscale Brands at IHG.

“Business travelers visiting Charlotte will find that the hotel offers the amenities and services they need to have a productive stay,” LaBarre said.

The hotel’s proximity to major sporting attractions, such as the Bank of America Stadium, Charlotte International Speedway and the 398-acre Carowinds Amusement Park, will appeal to leisure travelers as well.

Amenities at the 18-story hotel include a full-service business center, state-of-the-art fitness center, indoor and outdoor pool, outdoor dining terrace and bar, full-service Birch Restaurant & Bar, and Wi-Fi throughout. The hotel is part of the IHG Green Engage program, the company’s signature online sustainability tool meant to identify ways to increase energy efficiency and lower resource consumption.

The Crowne Plaza Charlotte Executive Park is part of string of Crowne Plaza properties opening in 2013, along with locations in New York, Detroit, Baltimore and Long Island.

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Image courtesy of InterContinental Hotels Group

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