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Dec. 17, 2012

Dual-Branded Hilton Opens in Midtown; Imperial Hotel Renovation Eyes LEED Gold Certification

By Georgiana Mihaila, Associate Editor

Midtown Atlanta is now home to Georgia’s first dual-branded hotel, as Hilton Worldwide recently celebrated the opening of its newest hotel, Hilton Garden Inn and Homewood Suites by Hilton.

The 12-story property is located at 97 10th Street, within a two-mile radius of a number of multi-national businesses such as Coca Cola and Turner Broadcasting. Owned and managed by North Point Hospitality Group, Inc., the hotel boasts 136 Hilton Garden Inn rooms and suites, and 92 Homewood studio and one-bedroom suites. The hotel splits its lobby between the brands offering two separate check-in desks and lodging/dining areas—each catering to the needs of their respective customers. Communal areas include meeting rooms, business center, pool, and fitness center. It also features five meeting rooms offering more than 3,500 square feet of flexible space and an on-site guest laundry facility.

“We are excited to once again partner with Hilton Worldwide on the first dual branded hotel in Georgia,” said S. Jay Patel, president and CEO of North Point Hospitality Group, Inc. “We look forward to being part of the dynamic Atlanta Midtown market with the opening of these two industry leading brands.”

As the new Hilton Garden Inn and Homewood Suites by Hilton claims ground, the historic Imperial Hotel heads for renovation. Columbia Residential and National Church Residences have recently closed on construction and permanent financing for the 102-year-old downtown hotel, enabling renovation and construction work on the property.

With a completion date set for late 2013, the Imperial Hotel will re-open as a permanent housing facility serving low- to moderate-income residents exiting homelessness and others with special needs. Consisting of 90 fully renovated units, the building is expected to achieve LEED Gold certification. The renovation project includes improved floor plan configuration, fully updated leasing and management offices, resident amenities and onsite security.

Historic renovation will follow guidelines of the City of Atlanta Landmarks Commission as well as the National Parks Service.

Image: Hilton Garden Inn® and Homewood Suites by Hilton via skyscrapercity.com


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