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Leveraging Data for Competitive Leasing

Leveraging Data for Competitive Leasing

The Internet Listing Service (ILS) is the starting point for today’s tech-savvy organizations that are looking to create a leasing advantage in their markets.…

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Webinar Explores Multifamily Technology in the Apartment Industry

Webinar Explores Multifamily Technology in the Apartment Industry

When it comes to the future of technology affecting the apartment industry for the better, one of the most important things to keep an eye on is the emergence of the “Internet of Everything,” which has the potential to be as revolutionary as the Internet itself.…

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Online Reviews

Online Reviews

The effects of ‘Yelping’ on the leasing process.…

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Making Your Mark

Making Your Mark

Multifamily benchmarking has come a long way, but there’s still room for improvement.…

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What Renters Want with Jessica Fiur: Should Your Apartment Community Have a Guest Suite?

What Renters Want with Jessica Fiur: Should Your Apartment Community Have a Guest Suite?

Would your community benefit by having a guest suite as an amenity?…

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The Secret to a Successful Resident Event

The Secret to a Successful Resident Event

Looking to scare up some interest at your resident events? Follow the lead of Newport, a multifamily community in Jersey City, N.J., which recently held a successful Halloween carnival. MHN talked to Maya Autret, director of marketing, Newport Associates, before they ran the carnival, and talked about their secrets for…

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Integrated Branding

Integrated Branding

Don’t leave marketing for last.…

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What’s Cookin’?

What’s Cookin’?

What renters want in their kitchens.…

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Paying Rent

Paying Rent

One day soon writing a rent check will be a thing of the past for all residents.…

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Making Magic

Making Magic

The first impression received by prospects will largely shape their renting decisions.…

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What Renters Want with Jessica Fiur: The Simpsons, Family Guy and Multifamily Community Outreach

What Renters Want with Jessica Fiur: The Simpsons, Family Guy and Multifamily Community Outreach

The Simpsons and Family Guy recently had a crossover episode. Apartment communities could also "crossover."…

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‘What Renters Want’ with Jessica Fiur: Are You Doing This Crucial Step for New Employees?

‘What Renters Want’ with Jessica Fiur: Are You Doing This Crucial Step for New Employees?

It is important to train your new employees so that they know community procedures and how to properly interact with residents.…

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